Pricing your work
Start with what it costs you
Add up your materials and framing, and the hours the work took, including the thinking. A price that doesn’t cover these isn’t sustainable, however good the work.
Be consistent
Once you’ve sold a work, price others of the same size and kind at the same level, wherever you sell them. Buyers notice when prices jump around.
Look at real sales
Find work like yours, by creatives at a similar stage, that has actually sold. Asking prices are a guide; sales are evidence.
Raise prices slowly
When work sells steadily, raise prices a little at a time. It’s much harder to bring them down.
A guide, not a rule. What a work sells for also depends on the market: demand, where and how it’s sold, and what similar work is selling for. Use this as a quick, useful starting point.